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Timex Watches
For over 20 years
John Cameron
Swayze appeared in Timex watch
commercials, and became one of the most
recognized personalities on television. His line at the end of each
commercial, "It takes a licking and
keeps on ticking," became part of
America’s pop
culture.
There were many
classic TV commercials for Timex watches. In one, from 1960, a dolphin
named Nellie grabs a baton with the watch on it and jumps over a
bunch of hurdles, landing on the watches. And guess what? They are
still ticking! The Timex commercials were memorable. On live
television, a watch would be dunked or pounded, or dragged by a
speedboat, and Swayze would then hold up the battered timepiece and
trumpet the slogan that a Timex watch could “take a lickin’ and keep
on tickin’.” I recall seeing the now legendary spot (I think it was
on the “Steve Allen Show”) where a watch was bashed—and broke—and
Swayze calmly assured the audience that, well, next week, all would
go well.
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...Fifteen
minutes was all that was needed for news back in the days when a
newscaster was but an announcer reading wire service stories off a
teleprompter. NBC’s John Cameron Swayze, whose NBC newscasts started
in 1949, read the news with an ashtray in front of him, and a sign
plugging the sponsor, Camel cigarettes. The show was the “Camel News
Caravan.” At one point, it followed 15 minutes of Pinky Lee.
Swayze
would end his newscasts with a hearty signoff: “Glad we could get
together.” He was replaced on Oct. 29, 1956, by Chet Huntley and
David Brinkley (“Good night, Chet; good night, David”), both of whom
had news backgrounds. |
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Doublemint Gum
Double your pleasure, double your fun
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MAYPO Cereal
I want my Maypo! -
I want my Cowboy
Hat!!!
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Rice Krispies
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Snap, Crackle and Pop |
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ALKA SELTZER
 Plop, plop, fiz, fiz,
oh what a relief it is! |
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BRYLCREME A
little dab will do ya. |
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HALO Shampoo
Halo everybody, Halo.. |
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ELSIE the cow If
it's Bordens, it got to be good |
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BOSCO
That's the drink for me!
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Nestles' Quick
Commercial with Jimmy Nelson, Danny O'Day (dummy)
and Farfel (dog).
N-E-S-T-L-E-S Nestles makes the very best chocolate.
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Hamms Beer
The land of sky blue waters. |
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Starkist Tuna
Sorry Charlie. |
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IPANA Toothpaste
Bucky Beaver
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Pepsodent Toothpast
You'll wonder where the yellow went... |
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Crest Toothpaste
"Look ma, no cavities!" |
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AJAX Cleanser
Foams as it cleans. |
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Phillip Moris
Last call for Philip Morris
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| Oscar Myer
My bologna has a first name, it's O-S-C-A-R;
My bologna has a
second name, it's M-E-Y-E-R...
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| Dr. Pepper
Your best girl may play "hard to
get" with this one!
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| Texaco
Uncle Miltie's Opening Act! |
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| Chevrolet
See the USA in your Chevrolet
Diana Shore |
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Salem Cigarettes
1950s-60s
You have to admire a
cigarette that promises "a breath of springtime freshness."
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Lucky Strikes
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Commercials Page 1
Commercials Page 2 |
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